Belle Haleine: Eau de Voilette [Beautiful Breath: Veil Water] is the amusing title Marcel Duchamp gave to a work of art that he made—with the assistance of Man Ray—in the spring of 1921. At first glance, it appears to be little more than an ordinary perfume bottle, although readers of French might confuse it with a mouth wash, which, if consumed, would give them, as the label indicates, belle haleine [beautiful breath]. We now know that in order to produce this work, Duchamp appropriated an actual bottle of perfume issued by the Rigaud Company of Paris in 1915 for “Un air embaumé,” the name given to the most popular and best-selling fragrance the perfumery had produced in its sixty-five year history. Advertisements for this product feature a scantily clad female model holding a bottle of the perfume below her nostrils,
click to enlarge
Advertisement for Un Air Embaumé, Rigaud Perfume, La Rire no. 88 (9 October 1920) the essence of the liquid rendered visible as an undulating, ribbon-like shape floating through the air. The model is shown taking a deep breath, her eyes closed and head tilted slightly back, as if to suggest that the scent possess the qualities of an aphrodisiac, rendering powerless all who inhale its intoxicating vapors. It may have been precisely these qualities that attracted Duchamp to this particular brand of perfume, for he wished to draw attention to the woman whose features are depicted on the bottle, his newly introduced female alter-ego: Rose Sélavy.